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The further developed and completed version of a 15-second advertisement for an interior design firm on which I had worked. It repeats over and over again the violent back-and-forth, half-revolving motions of a giant brick storehouse inside the frame of a hand-held photograph. I wanted to emphasis the flat nature of the photograph while creating a dynamic feeling of depth inside the photograph’s frame.

(Source: Takashi Ito)

Description

The further developed and completed version of a 15-second advertisement for an interior design firm on which I had worked. It repeats over and over again the violent back-and-forth, half-revolving motions of a giant brick storehouse inside the frame of a hand-held photograph. I wanted to emphasis the flat nature of the photograph while creating a dynamic feeling of depth inside the photograph’s frame.

(Source: Takashi Ito)

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