Eric Cruz

Vimeo Cargocollective Eric Cruz living in South Korea is a creative leader director designer and educator who brings with him 21+ years of industry experience. He is a hybrid creative fusing design film moving image digital media music art technology and innovation to bring a unique perspective to storytelling and design transformation in the connected age. With a broad international experience Eric has held various leadership positions in agencies and studios worldwide developing a creative model for the agency of the future exploring how design and creativity can help invent tomorrow today. Most recently as AKQA Shanghais ECD Eric led the Greater China team helping clients such as Nike Jordan Converse Apple Airbnb Fendi NBA Diageo JohnsonJohnson GoreTex Lycra The City of Shanghai and Hong Kong create the future through innovative brand storytelling. He was previously ECD at Leo Burnett Malaysia where he helped lead evolve and grow a traditional agency of 90 to a forwardthinking agency of 320. Eric learned how not to do advertising at Wieden+Kennedy in Portland Tokyo and London for over 11 years. He was CoFounder / Director of W+K Tokyo Lab W+K Tokyos creative think tank and experimental music label. To mentor the next generation of talent Eric regularly delivers lectures and has taught Design Advertising and Moving Media at the Center for Creative Studies Detroit Temple University Tokyo and The One Academy Kuala Lumpur. He is a Founding Member of TEDx Shanghai which aims to ignite Chinas innovation renaissance through creative dialogue idea exchange and transformative evolution. His work has been recognized by the Tokyo ADC Cannes Lions ADC NY One Show DAD Spikes AdFest AdStars The Webbys The FWA CSS Design Awards and Japan Media Arts Festival. A FilipinoAmerican globalist Eric was born in the Philippines and raised in the US and Spain. Hes currently a fulltime father based between Seoul Manila Tokyo USA. Source: Vimeo